As the mom of a special needs child, I’m always on the lookout for disabled people and their disabilities to be highlighted in positive ways. I love for the general public to be able to see the disabled in a positive light. There is one new holiday commercial that I am just in love with as it features signing, commonly known as American Sign Language.
This commercial is for Kay’s Jewelers and features a young couple by a Christmas tree. The young man of the couple begins to sign and speak and says (to the young lady) that he isn’t very good at signing yet but he is trying.
She signs to him and the captions on the screen tell us that she says he is doing just fine. Then, he tells her (in sign language of course) that he learned a new sign today and he signs “Merry Christmas.” And then he hands her a Kay Jeweler’s box. She opens it and inside is a beautiful silver watch. He then asks her if she likes it and she signs “Read my lips” and then lays on a big smooch.
This is one of those commercials that leaves you feeling warm and fuzzy and it makes me proud that it’s a commercial featuring something considered to be a disability.
by Coley S.