Naming a blog is a bit like naming a baby: You’d better like the name you choose because you are stuck with it. Coming up with the perfect name is a bit tricky though so I was glad when Name.Kitchen offered to sponsor this post so I could share some of the things we learned along the way because having a blog name that makes you stand out is so important.
When we first started Busy Mommy Media we began with a variation on our current name. After a few years we realized that it didn’t really fit what we were doing so we went through a name change and BusyMommyMedia.com was born.
What I didn’t count on was how tricky it was going to be to build our traffic back up after the name change so changing your blog name is definitely not something to take lightly. It’s much better to come up with the perfect name right from the very beginning . . . no pressure.
Your blog name is the first impression people have of you so it’s important that it fits your purpose and the personality of your blog. I always start by brainstorming as many names as I can possibly come up with. Anything goes at this stage. Write it all down because you never know if it will trigger another idea. Once you’ve narrowed your name choices down to 5 or 6, start researching each one to be sure it will fit what you need.
A few questions to ask yourself before naming your blog:
- Can the name grow with you?
- Is the name going to limit what you can do in the future?
- Is anyone else using a similar name?
- Is the name unique enough that you will stand out?
- Is the name easy to remember?
- Is the name short enough that your domain won’t be too complex?
I like to let a few name choices float around in my head for a bit before making a final decision. Think about whether or not the name is one you can see yourself using long-term and fits your current and possible future goals.
There are so many choices when it comes to domain names now. I know, you are probably thinking “but all the good domain names are already taken!”.
A few years ago new domain endings or ‘not-com’ started gaining traction and they’ve opened up all kinds of possibilities. Using a ‘not-com’ gives you a much larger selection of domain names and makes your name more unique. When it comes to names, unique is great because it makes you memorable.
Get creative and look at the possibility of a .fitness, .technology, or .kitchen domain name. For a niche blog this is a great way to go. Name.Kitchen to help you with the brainstorming process. When you are ready to move forward, you an claim your domain name here.
When you’ve narrowed your choices down the to final couple of name choices, ask a few trusted friends (ones you know won’t steal your domain URL) what they think of each name. They may have some insights about the names that you haven’t thought of.
Once you have settled on a name, stick with it. For years I kept going back and forth on whether or not I wanted to change my blog name and I finally realized that consistency is just as important as having the “perfect” name. So choose your name and own it.
Do you have any tips for choosing a blog name?
This is a sponsored post written by me on behalf of Name.Kitchen.
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