If you are a blogger looking for ways to monetize your blog, one of the ways that will give you the most immediate return is writing sponsored posts. I make the majority of my income from sponsored posts and it has been a great way to me to earn a steady income from home while working with brands I already love.
I know many bloggers have mixed opinions about sponsored posts. I get that. You definitely don’t want to turn your blog into a walking commercial. You don’t want to alienate your readers by blogging about stuff that you aren’t passionate about and that they are not interested in.
The trick is to be authentic. Be picky about the companies you work with. Don’t accept every sponsored post that comes your way. Look for brands that resonate with you and your readers and use your ability as a storyteller to weave the product in naturally.
There are many places to find sponsored posts. I sign up for as many of these as I can so that I have options. Most of these require an application and your blog will have to be accepted before you will be able to start earning money from sponsored blog posts. You won’t see offers from every one of these companies every week (or even every month) so diversifying who you work with allows you to keep your income consistent.
Tapinfluence – I get a lot of work through Tapinfluence and they generally work with brands I’m already using so it’s a good fit for me personally. I used to go through periods of time where I didn’t see many offers come through for them but once I updated my profile completely and (oddly enough) increased my fee I started getting regular offers from them.
Social Fabric – Social Fabric is part of Collective Bias and they do a lot of work with big box stores like Walmart, Target, etc. They always have a ton of projects available so you can stay as busy as you’d like with them. Many of the projects require a recipe, craft, or party as part of the post so if you are creative you’ll have a lot of posts available to you.
Izea – I have just started actively using Izea this year and I’ve had quite a few opportunities from them. I’ve been choosey with what I take from them because there are so many opportunities available that you could easily overwhelm your readers with sponsored content. One thing I really like about them is that the offer sponsored social shares as well so you can monetize your social channels and those don’t take much time. Fill in your site keywords as completely as you can to get steady offers. Izea is a bit different because they offer a free and paid plans. I go with the $1 a month plan because it lets me apply for any of the projects that I’m interested in (you can only apply for 5 projects a month with the free version). It’s been well-worth the cost to me and I consistently get offers I apply for through their site and private offers that are emailed to me separately. I check this site daily (it only takes me about 5 minutes) and apply for new projects.
Clever Girls Collective – Clever Girls is one of my favorite companies to work with and I do quite a few projects with them. I love the organization of their backend (or Fanny as they call it) because it is really easy to see what projects I can apply for, what I’ve been accepted for, and what I have completed. They require that you have been blogging for at least 6 months, write no more than 50% sponsored content and have at least 10,000 monthly impressions.
SITS Girls/ Massive Sway – This is another one of my favorites and one that I work with on a very regular basis. They have some great projects come through (including sponsored social only campaigns) and they are just fantastic people to work with.
Sverve – Sverve has sporadic projects but I’ve been really happy with the ones that I have done with them. They occasionally offer sponsored social shares as well so they are worth joining and checking in with every once in a while.
Acorn – I’ve had great experiences working with Acorn. They offer me quite a few video projects too so if video is your thing, definitely check them out.
Pollinate Media – Pollinate Media is great to work with and they have a high standard for posts. I’ve worked with some great brands through them and been really happy with their setup. They do require at least 20,000 page views monthly and the acceptance process for each sponsored post opportunity is very competitive but it’s worth keeping them on your radar.
Mom it Forward – These ladies are great to work with and they have sponsored post opportunities pop up fairly often. They have post opportunities for larger and smaller blogs so depending on your traffic you can pick and choose what you’d like to apply for.
One2One Network – I’ve done several projects with One2One and had great luck with all of them. They don’t have a huge number of opportunities but they email me whenever something pops up and they’ve had some great brands sponsoring the posts I’ve worked with them on.
Influence Central – I’ve worked with Influence Central (formerly Mom Central) for years and have loved working with them. The majority of their projects are paid in Amazon gift cards but they just launched a new site and it looks like they are beginning to pay for projects with PayPal. They have some great brands. Pay is often a bit lower but I’m optimistic at the changes they’ve made recently.
Makerly – To be accepted into Makerly they require a minimum of either 100,000 page views a month, or an average of 10 comments per post.
Socialite – This is not one I’ve used before but I’ve heard good things and may be trying them out.
WeaveMade Media – To be accepted you need 7,500 page views a month and need to be active on 3 or more social channels.
Blueprint Social – They are currently closed to new bloggers but keep an eye on them. They may open it up again at some point.
Business2Blogger – They have occasional sponsored post opportunities and review opportunities. They are primarily lower paying projects but they can be a good place to get started for new bloggers.
Linqia – Linqia pays on a per click basis so they give you an estimate that they expect you’ll make on a post but you’ll only make that amount if you get clicks on the link within your post. I had a fair amount of traffic on the post I did for them but not as many clicks so I didn’t make anywhere what I was expecting from the one project I did with them. After that experience I haven’t jumped at the chance to do another post but I do know many bloggers who have great luck with them and love working with them.
Want to Take your Sponsored Posts up a Notch?
Negotiate your Own Sponsored Posts – Once you’ve built your readership up and have some practice working with brands you’ll be in a position to negotiate your own sponsored posts. This is probably my favorite way to work with brands because you can reach out to the specific brands you love and that you think would be a great fit for your blog. This does take more work because you will need to take the time to contact brands, negotiate a rate, and establish a clear list of what you can offer but the return, not only financially but also the ability to partner with brands that work best for your readers, is well worth it.
Do you write sponsored posts on your blog? What is your way to find sponsored post opportunities?
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